Attending a commercial exhibition has always been a good option for presenting and promoting your business. A cultural exhibition doesn’t really have the same priorities, advantages and objectives.
Commercial exhibitions vs cultural exhibitions: different in principles
Commercial exhibitions focus primarily on a business goal. The commercial exhibitions are based on the transaction between exhibitors and enterprises or consumers. The attendees come to the show in order to visit exhibits and discover products and promotion.
The commercial exhibitions include events for a display, publicity and/or sale of products. The commercial exhibitions are events that also offer to attendees a display of services or goods.
Cultural exhibitions focus mostly on a non-commercial activity. Indeed, they are based on cultural arts that are not for sale. For instance, there are painting exhibitions, photographic exhibition or thematic exhibition. All of them don’t have to have a commercial interest. There is no need to make money in a cultural exhibition.
Commercial exhibitions or cultural exhibitions? Which one will you chose
Commercial exhibition to see the market and to acquire new customers
If you want to present a product or a new technology that has to be seen by your audience in order to sell it in the future, you must consider the commercial exhibition solution. It is a good way to make your commercial products known to your potential customers.
Similarly, you have to choose this option if you want to check your competitors and evaluate the market trends. This is why you must have a stand that gets the edge on competition. Generally, the commercial exhibitions present the same theme, which means that you will see your competitors and their new products and innovations.
Furthermore, if you want to lure new consumers and meet new suppliers and new media, going to a commercial exhibition is the perfect match. This is why it is really important that you know how to ace your potential consumers. Indeed, it is the place to be if you want to see the potential partners for your company. In general, all the actors of the production line attend the commercial exhibition. This is why the Business Trade Shows are really important for your company.
You will choose a cultural exhibition if you want to present your original creations
On the other hand, going to a cultural exhibition is only helpful when you want to present your talent and show your paintings, photos or sculptures on the same art topic with other artists.
A cultural exhibition is also a good moment to show your local products if it is a cultural exhibition that presents the regional culture and its products for instance. Even if there is a commercial interest in that point, it is not the major interest. In fact, the first interest remains the discovery of the local culture, which is why it is totally different from the commercial exhibitions.
Finally, if you have a commercial interest or a commercial activity you must consider attending a commercial exhibition. This show event allows you to meet the right people for your business, to present your innovations and acquire new consumers.
You need a stand for your commercial exhibition? Contact Synapse Exhibit, our specialists have a solution for your commercial activity!