There are many key factors for delivering trade show exhibits that will knock out the competition. Whether you are looking to network with leaders in the industry or to attract prospects at a B2B fair, these helpful tips will help you gain an upper hand against the competition.
Trade show exhibits: standing out
In order to shine bright in the health industry, it is vitally important to have a well-designed stand that demonstrates quality, research and professionalism while promoting the vision of your company.
The layout and design of your booth will be a major deciding factor in attracting potential clients.
The first step to planning a stand for health industry trade show is to gain insight doing proper research.
You may want to visit a trade fair beforehand to see which booths are attracting the highest number of visitors.
Once you spot an exhibit that inspires you, take the time to stop for a brief question and answer session.
How much did their booth cost? Are they satisfied with the number of clients they have been attracting? Do visitors find their design aesthetically pleasing?
Are you planning an interactive demonstration, a guest presentation or maybe handing out samples at your booth?
As trade show exhibits can easily become a traffic jam, it is important to consider the layout and functionality of your booth beforehand.
You want to not only have a good line of sight between your visitors and the key sections of your booth but also maintain traffic control so everyone can flow effortlessly between the different areas. An exhibit that becomes too cramped is never a good.
Another essential factor to the success of your health trade show exhibits will be graphic design. The goal here is to have a quick impact.
Our attention span is 5 seconds so it’s important that they absorb your message clearly with only a passing glance.
Think about using a bold statement, provoking them with a question or using a striking image that will inform visitors that your exhibit is in their area of interest.
Health Trade Show Exhibits: Dos &Don’ts
Make sure to avoid designing your booth too personally.
Always keep your attendees in mind and remember that delivering an effective marketing message is more important than having a booth that only satisfies your own personal stylistic interests.
It is important to meet and greet everyone in attendance and find the best prospects for your business.
If you decide to hire any staff, make sure they are well-trained and know how to be assertive with a potential client of the health industry. You want to hire people that have a clear understanding of how to turn awareness into a direct sale with a face-to-face interaction.