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The 4 secrets to organize a stress-free tradeshow

Want to know how to organize a stress-free event?  You may think that a creative exhibit is all you need to have a memorable trade show: surely it’s true, but together we can go a step forward. When it comes to taking your show to the next level there are 3 hands-on tips that are decisive […]

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Organize a trade show in Germany

Germany is the world’s no. 1 location for hosting international trade fairs, says the website Germany.travel. And its facilities, level of innovation and broad reach make easy for Germany to stand out from competition. A couple of facts testify for the international profile of Germany: around 150 international trade shows, fairs and exhibitions take place […]

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How to integrate two brands in one booth

Dealing with 2 brands in only one booth is something that happens very often, in this accelerated era of economic turmoil and fast company acquisition. Launching a new brand at a trade show is a great way to enhance your identity when your audience is there, looking for the latest news and trend in the […]

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4 Ideas for a Great Design of your Island Booth

When you’re looking at the space to book for your next trade show, it’s easy to imagine that you’ll be eager to choose an island space. Having an island space for your upcoming trade show is a valuable asset that can leverage your presence at the event. In fact, the main advantage of the island […]

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How to Boost Your Trade Show Results

The great day has come: your booth is shining and all the lights are on you. Now you need to attract visitors to your stand delivering a remarkable experience that helps you building business relationship and boost your trade show results. We’d like to offer you our tips based on +20 years experience. 1. BE […]

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Discover the 4 Steps to Organize A Successful Trade Show

To create your successful trade show you need a partner that knows how to manage the 4 steps of an event. Indeed, Events Management usually is modeled around the 4Cs framework. 4Cs OF EVENT MANAGEMENT 1. CONCEPTUALIZATION Should you launch a new product, trigger a rebranding or perform a live action for brand activation, we’ll listen […]

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Technology trade show trends that lead to success

From consumer electronics to video games to more advanced gadgetry, technology trade shows are all the rage at the moment and people are beginning to understand the importance of attending. If you’re in the tech sector, it is a well-known fact that consistent innovation is the key to success. As the technology trade show market […]

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Tips for successful trade show in the health industry

There are many key factors for delivering trade show exhibits that will knock out the competition. Whether you are looking to network with leaders in the industry or to attract prospects at a B2B fair, these helpful tips will help you gain an upper hand against the competition. Trade show exhibits: standing out In order […]

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What are the differences between commercial exhibitions and cultural exhibitions?

Attending a commercial exhibition has always been a good option for presenting and promoting your business. A cultural exhibition doesn’t really have the same priorities, advantages and objectives. Commercial exhibitions vs cultural exhibitions: different in principles Commercial exhibitions focus primarily on a business goal. The commercial exhibitions are based on the transaction between exhibitors and […]

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Business Trade Shows, Why Are They so Important?

When it comes to enhancing the visibility of your company, several choices are available to you. Whether it’s advertising in traditional media, on the internet or creating a launch event, possibilities are endless. When it comes to promoting your brand in live events, you may wonder if business trade shows can make a difference for […]

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