Category: Standard

Category: Standard

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How to Boost Your Trade Show Results

The great day has come: your booth is shining and all the lights are on you. Now you need to attract visitors to your stand delivering a remarkable experience that helps you building business relationship and boost your trade show results. We’d like to offer you our tips based on +20 years experience. 1. BE […]

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Discover the 4 Steps to Organize A Successful Trade Show

To create your successful trade show you need a partner that knows how to manage the 4 steps of an event. Indeed, Events Management usually is modeled around the 4Cs framework. 4Cs OF EVENT MANAGEMENT 1. CONCEPTUALIZATION Should you launch a new product, trigger a rebranding or perform a live action for brand activation, we’ll listen […]

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Technology trade show trends that lead to success

From consumer electronics to video games to more advanced gadgetry, technology trade shows are all the rage at the moment and people are beginning to understand the importance of attending. If you’re in the tech sector, it is a well-known fact that consistent innovation is the key to success. As the technology trade show market […]

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Tips for successful trade show in the health industry

There are many key factors for delivering trade show exhibits that will knock out the competition. Whether you are looking to network with leaders in the industry or to attract prospects at a B2B fair, these helpful tips will help you gain an upper hand against the competition. Trade show exhibits: standing out In order […]

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What are the differences between commercial exhibitions and cultural exhibitions?

Attending a commercial exhibition has always been a good option for presenting and promoting your business. A cultural exhibition doesn’t really have the same priorities, advantages and objectives. Commercial exhibitions vs cultural exhibitions: different in principles Commercial exhibitions focus primarily on a business goal. The commercial exhibitions are based on the transaction between exhibitors and […]

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Business Trade Shows, Why Are They so Important?

When it comes to enhancing the visibility of your company, several choices are available to you. Whether it’s advertising in traditional media, on the internet or creating a launch event, possibilities are endless. When it comes to promoting your brand in live events, you may wonder if business trade shows can make a difference for […]

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Edgy Design Trend: The Modular Exhibition Stands

Business trade shows and exhibitions are great opportunities to position yourself as a major player in your industry. To make sure you get favourable returns from attendance, you can use multiple strategies to attract public attention in order to get new business leads or to make more sales. To achieve this, one idea could be […]

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How to Ace B2B Trade Shows

Businesses to business (B2B) trade shows are a major opportunity for your organization to enlarge its customer base and to assess the competition. To make the best of your participation, make sure you apply some of our marketing tips to ace your next B2B trade show. Creative Design The first thing to catch the attention […]

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Interactive exhibition stand ideas: Stand out, be different!

Technology is everywhere in life. From day-to-day tasks to entertainment, most people are now familiar with the use and basic concepts of interactive technology. Therefore, major opportunities are now susceptible to catch the eye of visitors in any given trade exhibition. The possibilities are virtually endless  when it comes to the use of technology in […]

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Communicating your message through exhibition graphics

Delivering your message to a trade show can be done in many different ways. Using brand ambassadors, adding media to your exhibition booth, a strong social media presence or giving out promotional goodies are strategies that can all increase your influence. However, one aspect of your presence that will be seen and remembered is your […]

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